Resource Center | BrandIdentity

A focus on travel destinations that highlight nature, architecture, or locale with zero to minimal focus on people.

Settings are not just static backdrops. They should enhance the story and depth of the message.

Environments should provide a sense of perspective, scale, and global culture, giving viewers a sense of what it's like to visit other parts of the world.
Viewers should feel transported to the special moments and places shown in the imagery.

Photography should not be western-centric but show many different perspectives and settings from all over the world.

Photos of locations should never be culturally insensitive or inappropriate.

Avoid selecting locations that are obvious tourist photo-ops , but rather places that provide a fresh perspective of the beaten path.

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Welcome to your one-stop-shop where you can access the most updated corporate assets, templates, and guides.

Please download the documents below and open them up in their respective programs (i.e. Word, PowerPoint, etc.) rather than viewing them in SharePoint to ensure that formatting is correct.

If you are looking for the People Team Brand Guide, please contact PeopleTeamComms@expedia.com. If you have questions or don't see what you're looking for, please reach out to the Brand Engagement team at .

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TPG Resource Center

Brand Assets

Expedia Group Logos

IBG Logos

Icons

Brand Color Chart

Motion Graphics

Backgrounds

Brand Family & Logo Lockups

Fonts

Illustrations

Photography

Letterhead

Social Media Banners

Templates

PowerPoint

Email Signature

PowerPoint with all Icons

Business Cards

Digital Signage

Guidelines

Digital Signage

Swag

Business Cards

Identity Design

Logo Usage

Tone of Voice

Accessible Social Media

Editorial Style Guide

Events & Experiences

Junior Journeys

Brand Presentations

T.E.C. 2020

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