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A focus on travel destinations that highlight nature, architecture, or locale with zero to minimal focus on people.
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Settings are not just static backdrops. They should enhance the story and depth of the message.
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Environments should provide a sense of perspective, scale, and global culture, giving viewers a sense of what it's like to visit other parts of the world.
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Viewers should feel transported to the special moments and places shown in the imagery.
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Photography should not be western-centric but show many different perspectives and settings from all over the world.
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Photos of locations should never be culturally insensitive or inappropriate.
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Avoid selecting locations that are obvious tourist photo-ops , but rather places that provide a fresh perspective of the beaten path.
Welcome to your one-stop-shop where you can access the most updated corporate assets, templates, and guides.
Please download the documents below and open them up in their respective programs (i.e. Word, PowerPoint, etc.) rather than viewing them in SharePoint to ensure that formatting is correct.
If you are looking for the People Team Brand Guide, please contact PeopleTeamComms@expedia.com. If you have questions or don't see what you're looking for, please reach out to the Brand Engagement team at EGBrandTeam@expediagroup.com.
Brand Assets
Expedia Group Logos
IBG Logos
Icons
Brand Color Chart
Motion Graphics
Backgrounds
Brand Family & Logo Lockups
Fonts
Illustrations
Photography
Letterhead
Social Media Banners
Templates
PowerPoint
Email Signature
PowerPoint with all Icons
Business Cards
Digital Signage
Guidelines
Digital Signage
Swag
Business Cards
Logo Architecture
Logo Usage
Tone of Voice
Accessible Social Media
Editorial Style Guide
Events & Experiences
Junior Journeys
Brand Presentations
T.E.C. 2020
Banners
About Expedia Group