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A focus on travel destinations that highlight nature, architecture, or locale with zero to minimal focus on people.
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Settings are not just static backdrops. They should enhance the story and depth of the message.
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Environments should provide a sense of perspective, scale, and global culture, giving viewers a sense of what it's like to visit other parts of the world.
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Viewers should feel transported to the special moments and places shown in the imagery.
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Photography should not be western-centric but show many different perspectives and settings from all over the world.
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Photos of locations should never be culturally insensitive or inappropriate.
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Avoid selecting locations that are obvious tourist photo-ops , but rather places that provide a fresh perspective of the beaten path.
Our brand is a reflection of who we are, how we work and what we believe in.
All visual elements of our brand are interconnected by six main concepts that make our content distinctly Expedia Group.
Spark
The travel experience is filled with little unexpected moments of delight and discovery.
Our brand sparks joy, even in the smallest of expressions.
Fundamental
Our platform company is the sum of many parts that create a functional whole.
Our brand is build on fundamental shapes which are compatible, no matter their combination.
Focal
Travel allows us to fully focus on the experiences right in front of us.
Our brand highlights one, impactful focal point in each moment, and declutters the rest.
Continuity
Travel fosters an important connection between us all.
Our brand highlights the flow between all disparate elements.
Abstract
The travel industry is large, complex and filled with emotive, human experiences.
Our brand is abstract, in order to weave together complex stories in a simplified expression.
Confident
Traveling takes guts;
venturing out into the unknown with an open mind.
Our brand celebrates curious confidence and doesn't shy away from what it thinks.