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A focus on travel destinations that highlight nature, architecture, or locale with zero to minimal focus on people.
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Settings are not just static backdrops. They should enhance the story and depth of the message.
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Environments should provide a sense of perspective, scale, and global culture, giving viewers a sense of what it's like to visit other parts of the world.
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Viewers should feel transported to the special moments and places shown in the imagery.
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Photography should not be western-centric but show many different perspectives and settings from all over the world.
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Photos of locations should never be culturally insensitive or inappropriate.
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Avoid selecting locations that are obvious tourist photo-ops , but rather places that provide a fresh perspective of the beaten path.
What is an icon?
Icons are our simplest visual expressions. They represent a single subject matter as opposed to illustrations which combine multiple concepts into one cohesive message.
How do I know what to use and when?
If you’re unsure of when to use an icon, illustration or photo,
refer to this page for guidance.
Where do icons show up?
Printed collateral such as tissue paper, pamphlets and badges
How to use our icons
Mistakes to Avoid
How to create icons
in the EG style
Our icons only use as many lines as needed to capture the essence of each subject matter. Keep in mind – eliminating lines does not mean it has to be boring.
Stick to flat design and never use perspective.
Use fundamental shapes such as squares, triangles, and circles. Stick to 90 or 45 degree angles when possible. Round edges or use curves sparingly.
Merge line work and combine shapes to create less work for your eyes. Subtle continuation and closure results in clever, efficient icons.
Though simple, our icons can still have personality and feel unique to Expedia Group. Include "spark" when an icon feels incomplete or imbalanced.
Icons can be combined with our signature half-circles and squares to create a cohesive pattern
Scale & Line Weight
Icons should never be smaller than 0.75 inch or wider than 1.5 inches.
Exceptions include certain mediums such as VTC screens, digital signage, or the web where images are automatically scaled up and down.
Color
While our icons can show up in various brand color combinations depending on the final context, below are the two main colorways.
NOTE: Our downloadable Icon library currently includes the
light-mode option only.
Always include one or more areas of accented color.
Below are the different ways they can show up.
How do I know what to use and when?
If you’re unsure of when to use an icon, illustration or photo,
refer to this page for guidance.
