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A focus on travel destinations that highlight nature, architecture, or locale with zero to minimal focus on people.
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Settings are not just static backdrops. They should enhance the story and depth of the message.
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Environments should provide a sense of perspective, scale, and global culture, giving viewers a sense of what it's like to visit other parts of the world.
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Viewers should feel transported to the special moments and places shown in the imagery.
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Photography should not be western-centric but show many different perspectives and settings from all over the world.
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Photos of locations should never be culturally insensitive or inappropriate.
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Avoid selecting locations that are obvious tourist photo-ops , but rather places that provide a fresh perspective of the beaten path.
Photography is an integral storytelling tool that reflects all corners of our company internally and externally, from our customers experiencing the beauty of travel to our global workforce and collaborative platform culture. It has the power to express the common thread of connection and wonder that travel brings to us.
Photography License
The images in our photo library have been downloaded from Unsplash.com which are free, can be used for commercial and non-commercial purposes, and no permission is needed (though attribution to the photographer is always appreciated). Click here for more license details.
Please note that the Unsplash License does NOT include the right to use:
· Trademarks, logos, or brands that appear in Photos
· People’s images if they are recognizable in the Photos
· Works of art or authorship that appear in Photos
If you download photos with any of these depicted in them, you may need the permission of the brand owner of the brand or work of authorship or individual depending on how you use the Photo. View this document for more details. Contact support@unsplash.com for further information or to inquire about obtaining additional permissions.
How do I know what to use and when?
If you’re unsure of when to use an icon, illustration or photo,
refer to this page for guidance.
Where does photography show up?
Communication pieces such as PowerPoint presentations
Photography Categories
Travel: Destinations
Travel: People
Employees & Workplace
Travel: Destinations
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A focus on travel destinations that highlight nature, architecture, or locale with zero to minimal focus on people.
-
Settings are not just static backdrops. They should enhance the story and depth of the message.
-
Environments should provide a sense of perspective, scale, and global culture, giving viewers a sense of what it's like to visit other parts of the world.
-
Viewers should feel transported to the special moments and places shown in the imagery.
-
Photography should not be western-centric but show many different perspectives and settings from all over the world.
-
Photos of locations should never be culturally insensitive or inappropriate.
-
Avoid selecting locations that are obvious tourist photo-ops , but rather places that provide a fresh perspective of the beaten path.
Travel: People
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A focus on people that captures genuine moments of connection and the joy of travel.
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Photos should feel genuine and candid, never cheesy or overly posed.
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Editorial. Human. Rich in story.
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Subjects should be engaging with their environment, not just posing in front of it.
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We represent inclusivity and diversity. We are a global company that represents both employees and customers all over the world. It's our ongoing mission to show people of different backgrounds, cultures, ethnicities, nationalities, abilities and disabilities, body types, facial features, fashion, sexual orientation, gender, age, talents, skills, experiences, personalities, socio-economic status, religious beliefs, and other ideologies whenever possible.
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While travel creates unique opportunities to experience and share cultures, avoid images that portray local cultures as a tourist attraction or parody. We always strive to respect cultures worldwide and depict them authentically and respectfully.
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If showing multiple photos in one communication piece, make sure to always keep inclusion and diversity in mind.
Employees & Workplace
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A focus on our employees and work culture, with an overall positive, optimistic, and/or inspiring tone.
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Show people connecting and interacting in organic situations and places, not just at their desks.
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Show a variety of roles, experiences, and skills, from designers discussing strategy in the conference room to the folks serving coffee.
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Avoid cliche office scenarios that look like stock photography (i.e. handshakes, group of people wearing suits clustered around a table, etc.)
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Subjects should not look like typical "professional models" but should look like real employees, always with inclusivity and diversity in mind. Learn more about our I&D team at EG and read about our purpose, vision, and audiences. When using language regarding people of abilities and disabilities, please reference tools such as the National Center on Disability & Journalism.
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For photoshoots: Dress, hair, and makeup should feel authentic and match the context of the photo, whether it is employees celebrating Diwali or a team having a casual, off-site meeting.
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Models in photos should never project offensive or inappropriate content in their clothing or body language. Styles dictated by ethnicity and/or religion must be respected.
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Avoid clutter or visually busy settings that distract from the subject or main message.
Composition
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Bold use of open space allows for photo to breathe and tell a story.
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Use of negative space in the image moves the eye quickly to the main focus.
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Include negative space around the subject to allow for the placement of additional design elements such as text.
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Note that rule of thirds or leading line compositions can be great ways to create open space.
Micro vs. Macro
Occasionally, we will juxtapose an up-close “micro” shot with a far-out “macro shot”. This allows us to share two different perspectives on an environment, culture, or emotion and create visual interest.
Micro examples
Macro examples
Combination (Micro + Macro)
We often crop photos at an angle to provide more visual interest. The degree of the angle will depend on the rest of the layout but usually ranges between 45-60 degrees.
Lighting & Color
Whenever possible, use natural light or techniques that simulate natural light. The sincere portrayal of subject is paramount. We cannot manufacture a better reality than reality itself.
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Lighting appears natural (not studio lighting)
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Images have high dynamic range – highlights and shadows hold shape and detail. Skies, tree edges, etc. should not be blown out. Images have a clear "edge" when placed on a white background.
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Images should be white balanced, not stylized or obviously filtered.
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Color shown on environmental elements and people should help draw the eye to the main focus.
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For photoshoots, plan ahead with intentional colors on clothing, props, and/or furniture. Do not count on post-processing to add or enhance color.
Mistakes to Avoid
How do I know what to use and when?
If you’re unsure of when to use an icon, illustration or photo,
refer to this page for guidance.
